I spent over a decade in software development and product management prior to my transition to higher education in 2009. My background lies primarily in salesforce automation (SFA), e-commerce/website management, and internet marketing tools and strategies. My research interests are driven by the challenges I faced while in the corporate world and I now conduct research that bridges the gap between marketing academia and marketing practice. In addition to serving as a full-time faculty member at Northern Arizona University, I remain a practitioner of marketing and believe my students and the "consumers" of my research ultimately benefit from my continued involvement in the field.
Current Projects – Internet Marketing
Please feel free to contact me to discuss how we can work together to tackle your marketing problems.
